
WHO WE ARE
OUR STORY
ReGNR is, above all, the story of a passionate and united collective, determined to write its story's next chapter.
It is also the story of a meeting between Bastien Barraquet, Alexandre Moal and Mathieu Desramé, brought together by common values. In August 2024, we took over a regional Decathlon logistics site in Caen, continuing deliveries to around twenty stores while opening our services to other brands.
Entrepreneurship, sport, human connections drive us, fueling our passion and allowing us to grow ReGNR with purpose and complementarity.
We aim to be pioneers of sustainability, guiding retailers and e-commerce players toward a more responsible model, while building an inspiring brand that encourages others to take on this challenge.
Together, let’s (re)push the limits!

OUR VISION
Making logistics simple and accessible to transform business models
We support brands in the gradual transformation of their business model towards a circular model, including rental, repair, and second life for products. Our vision goes further, with the integration of local production, starting with sublimation and manufacturing operations.
We believe in the richness of the local ecosystem and want to share our vision with companies that share our values and bring complementary expertise, essential to enhancing our service offering.
OUR VALUES
Our company values are the foundation of our identity and guide every action we take. Each day, we move forward with passion, commitment, and integrity, driven by the desire to create a positive and lasting impact around us.

RADIANCE
Act with vitality and optimism
BOLDNESS
Dare to break new ground
RESILIENCE
Stay strong and bounce back
DEDICATION
Giving our all, together
OUR TEAM
Our team is our strength. We are developing a role-based organization built on accountability, empowering everyone to act with autonomy. This enriches our professions, facilitates the management of daily challenges, and creates a collective dynamic that serves both our goals and those of our clients.
The practice of multi-skilling enables our teams to respond effectively to our clients’ peak periods, providing great flexibility while strengthening cohesion and collective performance.



